Creative Production /// Executive Producer-Chris Kyriakos
Director: Henry Alex Rubin
TV, Event, Outdoor, Digital
Cannes Silver
To prove just how vulnerable your personal information can be, we created an entire phony bank, the Greater Offshore Bank & Trust, The Inheritance Store, and a charity for a Nigerian “prince” in New York’s financial district, each operating just like an online phishing scam. All it took was an unbelievable offer and halfway credible signage to convince New Yorkers to gladly hand over all sorts of ridiculously intimate personal information.