Creative Production /// Executive Producer-Chris Kyriakos
Director: Henry Alex Rubin
Timed to coincide with the 50th anniversary of the chain's signature sandwich, the Whopper Freakout removed the product from stores and used hidden cameras to capture customers' outraged reactions to the fabricated news that the Whopper was permanently off the menu. TV spots drove traffic to Whopperfreakout.com, where consumers could watch an eight-minute documentary of the experiment. Cannes Integrated, Cyber& Gold Film Lions, and more...